I was hired on a contract basis to help the founders of Cooler explore branding, design and user experience options for their new app.
On-Boarding Process Designs
One of the main focuses the team had was explaining what the app does while on-boarding new users. I designed and iterated on several versions of this flow.
![](https://cdn.myportfolio.com/e2cc0978c58510c4dce10bb5e9410bde/157395dd-3d46-42c3-8719-41d6610af3be_rw_1200.png?h=69d844f9d6a1926d88ac842e3c0b665d)
![](https://cdn.myportfolio.com/e2cc0978c58510c4dce10bb5e9410bde/34ef82ba-ae0a-410e-ba23-6a30ef51b8d7_rw_1200.png?h=9659f9222c92c0478ca237a9f1dd1f8a)
![](https://cdn.myportfolio.com/e2cc0978c58510c4dce10bb5e9410bde/e0463d66-0874-49db-9649-f8a2d3844d5b_rw_1200.png?h=f9ead29d4aeb8a021f55e7c5a3741b21)
![](https://cdn.myportfolio.com/e2cc0978c58510c4dce10bb5e9410bde/16a3e56d-74fd-45f6-a3c4-07f6756ee3c4_rw_1200.png?h=93c3d99dafd05488891b76455ca2f3c9)
Landing Page Designs
I designed various iterations of landing pages that aimed to explain or tease the functionality of Cooler to new users.
![](https://cdn.myportfolio.com/e2cc0978c58510c4dce10bb5e9410bde/2b0484a8-dcd1-409f-9bfa-9e56e8732e29_rw_600.png?h=34a8025ba03d3e4855b85da23de2b6f8)
![](https://cdn.myportfolio.com/e2cc0978c58510c4dce10bb5e9410bde/8ade5e34-b7d5-4abb-998d-7256e4a4f621_rw_600.png?h=8ea1e4c5d6406d23af8ecceaaa5e3dad)
![](https://cdn.myportfolio.com/e2cc0978c58510c4dce10bb5e9410bde/62362c69-768b-415c-8cd9-1c6fce1179d4_rw_600.png?h=e8fcd78746210cee73dd407a1ab8443b)
![](https://cdn.myportfolio.com/e2cc0978c58510c4dce10bb5e9410bde/e1b1972e-3ae7-4741-9b5f-bd2f42296a47_rw_600.png?h=8ad463de170ae1ca5cf93af844597932)
Condom Wrapper Designs
The co-founders of Cooler wanted something to hand out at SXSW to tease the launch of their app. I suggested condoms, since Cooler was "protection" against being exposed to spoilers on social media.
![](https://cdn.myportfolio.com/e2cc0978c58510c4dce10bb5e9410bde/b0cc40ef-d5f0-4c1a-9786-839ccc9fbcb2_rw_600.jpg?h=9a9b70193bff8cd9620cd5af815a7871)
![](https://cdn.myportfolio.com/e2cc0978c58510c4dce10bb5e9410bde/c5f8fe95-fbda-4e30-9733-82a9a9c41ec1_rw_600.jpg?h=ce2d3856c52256f169bf326ce46b0355)
![](https://cdn.myportfolio.com/e2cc0978c58510c4dce10bb5e9410bde/d27e108e-075f-43a3-a3da-43a0adb0138d_rw_600.jpg?h=7e8882efa702aad2f372ab46052921c1)