I was hired on a contract basis to help the founders of Cooler explore branding, design and user experience options for their new app.
On-Boarding Process Designs
One of the main focuses the team had was explaining what the app does while on-boarding new users. I designed and iterated on several versions of this flow.
Landing Page Designs
I designed various iterations of landing pages that aimed to explain or tease the functionality of Cooler to new users.
Condom Wrapper Designs
The co-founders of Cooler wanted something to hand out at SXSW to tease the launch of their app. I suggested condoms, since Cooler was "protection" against being exposed to spoilers on social media.
