My main responsibility at Digital Content Group was growing the overall audience to make DCG an attractive and cost-effective destination for pet brand advertisers. The graphics below show the growth of the DCG properties and dog ambassador accounts over the course of my tenure.
A key part of our audience engagement strategy was a weekly email newsletter. My responsibility was to design the email templates and manage the employee responsible for sending the email.
Digital Content Group created Digital Doggy, various sub-brands and adjacent properties across social media. Developing unique identities that could both stand alone or work together as a cohesive unit was important.